On Main Street.
Black sign, gold letters, an American flag.
12 Main Street, Williamsburg, Massachusetts. On Route 9, eight miles west of Northampton. Open seven days a week, 9 to 6. Parking out front and a bigger lot in the back.
Open daily, year-round
Call ahead for holiday hours. If the bread is what you're after, come in the morning — it goes fast after lunch.
12 Main Street
In the town center with the Williamsburg Market, the Meekins Library, and the post office. Long black porch sign across the front in gold capitals, an American flag on the left, hanging baskets along the porch. You can’t miss it.
Where to leave the car
- About five spots directly in front of the store
- A dozen or so more in the back lot
- Free, all day
If you're stopping just for Wrapples, the back lot is usually quieter.
Three things worth knowing.
Reserve a Wrapple
If Wrapples are on your mind, call ahead. The bakery holds them for you. The apples come from a nearby orchard and the season runs until around June.
Thirty flavors, hand-dipped
The ice-cream parlor is the back room with the table and chairs. It used to be the post office. Hershey's, sundaes, milkshakes.
Penny candy is still on the counter
Bring a dollar for the kids. The candy drawers are near the register. Also: toys, books, small things that fit in a pocket.
While you're on Main Street.
Williamsburg's town center is small on purpose. The four buildings everyone names are the General Store, the Williamsburg Market, the Meekins Library, and the post office — all within a short walk of each other.